ULTA

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois.
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At Ulta, we believe that beauty is an expression of individuality, confidence, and creativity. Our mission is to empower everyone to discover and embrace their unique beauty, providing a one-stop destination for all your beauty needs. With an extensive range of products, expert advice, and a delightful shopping experience, Ulta is your ultimate beauty haven.



Unmatched Selection: We take pride in curating an unparalleled selection of beauty products, featuring top brands and emerging favorites. From skincare to makeup, haircare to fragrance, and everything in between, we offer an extensive array of products to cater to diverse preferences and needs. Our commitment to quality ensures that each item we carry is carefully chosen, so you can shop with confidence, knowing you’re getting the best of the best.


Expert Advice: At Ulta, we understand that navigating the world of beauty can sometimes feel overwhelming. That’s why we have a team of knowledgeable beauty experts who are passionate about helping you find the perfect products for your unique style and concerns. Whether you’re a beauty enthusiast or a beginner, our friendly and approachable staff is here to provide personalized recommendations, tips, and tutorials to enhance your beauty journey.


In-Store Experience: Stepping into an Ulta store is like entering a world of endless possibilities. Our stores are designed to be inviting and inclusive, providing a space where you can explore, experiment, and indulge in the beauty experience. Discover new products, test out samples, and enjoy beauty services that pamper and revitalize. We strive to create an environment that inspires creativity and self-expression, allowing you to unleash your inner beauty.
Online Convenience: In addition to our brick-and-mortar stores, we offer the convenience of online shopping. Our user-friendly website and mobile app provide a seamless browsing and purchasing experience, allowing you to shop from the comfort of your home. With easy navigation, detailed product descriptions, and customer reviews, you can make informed decisions and have your favorite beauty products delivered right to your doorstep.
Community and Inclusivity: At Ulta, we celebrate diversity and believe that beauty has no boundaries. We embrace all ages, genders, ethnicities, and identities, striving to create an inclusive community where everyone feels welcome and represented. Our commitment extends beyond products, as we actively support initiatives and organizations that promote self-confidence, empowerment, and equality.